Big energy for kids. Straight answers for parents.

Kick On runs friendly football coaching for boys and girls aged 3 to 12 and up, across three venues in Preston and South Ribble. The brief went beyond a website. They needed a brand with the same energy as the sessions. Loud, warm and impossible to mistake for anyone else.

We built the identity on bold red and black, big confident type and photography straight from the pitch, and carried it through to the kit the coaches train in. Plenty of brands in this space feel corporate. This one feels like matchday.

The website puts that brand to work for parents. Classes, venues, the weekly timetable and the free first session are never more than a tap away, and every page answers the questions parents actually ask before they book.

Social media keeps it all moving. Squad posts and session highlights go out in the same look and voice, so every week of coaching helps fill the next, from Saturday mornings and girls' sessions to goalkeeping, holiday camps and parties.

A brand that plays as well as it looks.